The End of Summer?
I know, you’re probably reading that headline and thinking, “Really, Carlie? Memorial Day was just last weekend. Give me a break.” But, folks, I am telling you the truth.
We public relations folks need time to work our magic that gets shoppers into your storefront and folks in the seats at your performances. It takes long hours of work far in advance of your event. Now is the time to plan for your Independence Day sale and your Labor Day sale.
Call up your publicist on Monday to talk strategy. Have your sales numbers from the last three years for the first week of July and for the long Labor Day weekend ready. Share those numbers with your publicist and talk about your sales goals for this year. Your publicist can help you create a summer marketing plan that draws more customers into and through your sales funnel.
Talk about strategies that worked in the past and things you have not tried yet. Perhaps a drip campaign can draw your existing customers into the store. Maybe a new billboard on the interstate by the exit nearest your store can pull in new customers. If you have never advertised on the radio or television or web TV, perhaps now is the time. If you do not already use social media or you under-use social media, now may be the time to begin a Twitter or Instagram, or Pinterest campaign. Your publicist can help you with analytics to determine which social media the majority of your customers use. There is no point in advertising on a medium that your target audience does not use.
Try something new this summer. Start now. Reap the benefits all summer long. By Labor Day weekend, you can see less red and continue moving your business into the black.
Call your publicist. Get to work now on what will bring you customers – all summer long. Your bottom line will thank you for it.
Call or text Powell Lawson Creatives at 405-283-6635 or drop us an e-mail using the contact form. Let PLC help you land new customers this summer.